CONCEPT

Old American Gold

オルドアメリカンゴルド

Guitars with an old car-like atmosphere to them -Old American Gold-

Among the various shades of gold, ranging from glamorous to antique, the shade we have focused on this time is the shade of old American cars that are still loved today.

The pale, austere hues that originated in the United States about half a century ago are now brought back and expressed with guitars in the present day.

Japan Tune-up Series

Japan Tune-up

All products in the Japan Tune-up Series, also known as the “JT Series”, are individually tuned and set up in a dedicated Deviser department here in Matsumoto City, Nagano Prefecture, with the idea that players can start using them at their full potential straight out of the box.

Setup of the highest standard

In order for the player to perform at their best, at 100% of their potential, it is essential that the instrument is in top condition as well, both in terms of comfort and playability.

In the JT series, all units are set up to the same strict string action setting as our top-of-the-line models.

Selected Workshops

Production lines are selected from among Deviser’s overseas production sites at workshops with the highest production technology, and quality control is performed by JT series specialists to ensure a high standard of performance.

Color

We have incorporated the image of an old car into the guitar based on the theme of “a pale and austere shade of gold”. We had detailed discussions with our overseas production partners to find the most subtle expression of the color, and we hope you will enjoy the color we have arrived at in pursuit of a satisfactory rendition of gold.

Aged White Hardware

To go along with the color name “Old American Gold”, we went with “Aged white” colroed hardware which also evokes a retro vibe.

Other Features

For the bridge and machineheads, we selected a chrome color to match the concept making them similar to how old cards would have chrome metal parts.

Lineup Selection

In addition to a standard 5080 model, a HOC-V090SE cutaway model, and a compact HL type, which can be used in a variety of situations, the lineup includes two semi-acoustic SeventySeven EXRUBATO models. We did our best to offer a wide selection to suit your tastes that will also enable you to expand your range as a player.

Limited-edition Goods

To celebrate this release, a limited edition logo sticker and pick are included. Enjoy your guitar life with this unique -Old American Gold- goodies.

Lineup

HJ-5080SE

A standard round-shoulder-type model. This model has many fans for its soft tension and slightly loose sound, bassy sound. The headstock features a Torch inlay.

HL-V085SE

A model with a compact body and an old-style feel is easy to hold and easy to play. This is a guitar that is suitable for any situation and player.

HOC-V090SE

A cutaway-type model that can be used in any situation or genre. It also features a responsive sound output and is easy to handle.

EXRUBATO-STD-JT

A semi-acoustic model with humbucker pickups and Alnico 2 magnet pickups for all-around use.

EXRUBATO-STD/S-JT

A semi-acoustic model equipped with P-90 type pickups for a jazzy sound to them, and a general wide range that allows the players to introduce their own nuances when playing.