Aska Factory

Since its founding in 1977, HEADWAY has consistently produced small quantities by hand. That is because to make a good musical instrument, “processing according to the individuality of wood” is necessary. Nowadays, mass production in large-scale factories has become mainstream. On the other hand, guitars made in very small workshops such as individual workshops are attracting attention and are being traded at high prices. Large factories and workshops each have their advantages and disadvantages. At the Asuka Factory in Matsumoto City, Nagano Prefecture, where the HEADWAY Customshop series, Aska Team Build series, and Standard series are manufactured, we are producing by a hybrid method that combines them.

<Large factory>
Advantages: Mass production in a short period of time is possible / Low manufacturing cost per bottle
Disadvantages: Difficult to pursue quality for one
By mass production utilizing the high production capacity of the most advanced equipment, it is possible to manufacture with a certain quality at a lower cost. Often have manufacturing bases in third countries.

Advantages: Thorough quality pursuit is possible
Disadvantages: Low production volume and time consuming / High manufacturing cost per bottle
There are few restrictions such as time and number of production, and by concentrating high quality materials and technical capabilities on each one, high quality guitars are often made, but the cost is very high.

At the Asuka factory, the advantages of each are combined by laying a specialized booth.
By cutting out the process peculiar to acoustic guitar as a specialized booth, it is possible to thoroughly pursue quality in a highly productive factory.

In order to achieve both productivity and quality, the common process is divided according to the work content and performed in the flow of the entire factory, and apart from that, the process peculiar to the acoustic guitar has an independent workflow as a specialized booth. I will. This makes it possible to thoroughly pursue quality in the specialized booth as if it were a small workshop. In addition, material drying / management and painting processes, which require a relatively large capital investment for quality improvement, are processes that are difficult to follow sufficiently in a small workshop. By taking advantage of the scale of the factory, these processes have both high quality and excellent productivity. In the specialized booth, full-time craftsmen hone their skills every day to improve quality and challenge various ideas.

Achieve in-depth quality that exceeds price
The production system of the Asuka factory, which has the advantages of this factory and the workshop, has the following features.